There are so many platforms competing to be among the best website builders in 2025. With countless options promising fast results, simple tools and polished templates, picking the right one can feel overwhelming. Not every builder is the same. The right choice depends on your business, your goals and how you plan to grow.

With so many claiming to be the best website builders in 2025, it can be hard to separate the hype from what actually works. This guide breaks it down clearly.

Here’s a clear breakdown of the top 6 best website builders in 2025. We’ll cover pricing, pros and cons, who they’re best suited for and how they stack up.

1. Wix

Rating: ★★☆☆☆ (2/5)

• Price: Starts at $17/month for basic business plans
• Pros: Very user-friendly. Quick to launch. Lots of templates and built-in tools
• Cons: Can get cluttered. Limited design control. Not ideal for long-term scale
• Best for: Solopreneurs and small local businesses looking for a quick, easy site

2. Squarespace

Rating: ★★★☆☆ (3/5)

• Price: $23/month for Business, $27/month for Commerce Basic
• Pros: Clean, modern templates. Easy to use. All-in-one setup
• Cons: Less design flexibility. CMS isn’t built for large content libraries
• Best for: Designers, service providers, photographers and boutique shops

3. Shopify

Rating: ★★★★☆ (4/5)

• Price: $39/month for Basic, plus extra for apps and add-ons
• Pros: Great for e-commerce. Manages payments, inventory and shipping out of the box
• Cons: Can get pricey. Design customization may require a developer
• Best for: Product-based businesses or anyone building a serious online store

4. WordPress (with Elementor)

Rating: ★★★★★ (5/5)

• Price: WordPress is free. Elementor Pro is around $59/year. Hosting starts around $10–25/month
• Pros: Total design freedom. SEO-friendly. Scales easily. Huge plugin library
• Cons: Slight learning curve. Needs separate hosting and maintenance
• Best for: Businesses that want a custom, flexible and powerful site built to grow

At Brownbag Design, we build exclusively in WordPress using Elementor, and we do it differently. No templates. Every site is custom-built from the ground up to reflect your brand and goals. Elementor gives us creative freedom. You get a site that looks and performs like no one else’s. That level of customization is one reason WordPress remains a top choice among the best website builders in 2025.

WordPress continues to set the standard for high-performance, scalable, and brand-driven websites. It is also ideal for SEO, long-term growth and user experience.

5. Framer

Rating: ★★★★☆ (4/5)

• Price: Free to start. Paid plans range from $10 to $30+/month
• Pros: Smooth animations. Real-time editing. Super fast to publish. Clean visual design
• Cons: Light on CMS features. Not ideal for large or complex content sites
• Best for: Startups and creatives who want a sleek, interactive site — fast

6. Webflow

Rating: ★★★★☆ (4/5)

• Price: Starts at $18/month for Basic, $29 for CMS, $49 for Business
• Pros: Built for designers. Responsive by default. Excellent animation tools
• Cons: Steep learning curve for non-designers
• Best for: Creative teams and marketers who want design precision and interaction

Final Thoughts

There’s no one-size-fits-all solution.

If you need something quick and simple, Wix or Squarespace can get the job done. If you are building an online store, Shopify is a solid choice. Webflow and Framer are ideal for brands that want strong visual design and interactivity.

But if you are looking for a fully custom website that grows with your business and performs just as well as it looks, WordPress with Elementor remains one of the best website builders in 2025 and our top recommendation.

At Brownbag Design, we do not use shortcuts. We build every site with intention, making sure it reflects your brand and connects with your audience.

Not sure which platform is right for you? Let’s talk. We’re happy to help you sort it out — no pressure, just honest advice.